![Paravi-thumbnail.jpg](https://images.squarespace-cdn.com/content/v1/54349493e4b0f145b083569d/1565234072826-G7GXYNSJPPHHQZQWSHXB/Paravi-thumbnail.jpg)
Paravi
![New territory](https://images.squarespace-cdn.com/content/v1/54349493e4b0f145b083569d/1567608987279-OR9O0HQNFE6KBIZ37CER/2.jpg)
New territory
Paravi is a Tokyo-based media entertainment start-up, backed by Japan’s major broadcast companies. The service is the first of its kind in the country, aiming to deliver a simple, elegant, and curated experience to Japanese viewers.
![Cross-culture design](https://images.squarespace-cdn.com/content/v1/54349493e4b0f145b083569d/1565230224807-DU325IZ9U7OF2D17M74T/2.2.jpg)
Cross-culture design
Designing something entirely new for a foreign user base came with challenges but most of all learnings that deepened our people-centric approach to design.